It is hard to be oblivious to PageRank when talking in terms of the popularity and relevance of a website. PageRank (PR) is one of the important metrics that Google uses to rank web pages. Reported on a 0-10 scale, the higher the PR score, the more likely a website would appear at the top of search results. The lower the PR score, the less likely a website would attract traffic or show up in search results.
Coming to the question that’s been the subject of animated discussions everywhere, online and offline:
Can We See a PageRank Update Again?
According to the latest news, you may not see Google Toolbar PageRank again which means that you won’t able to see any PageRank data from Google for the Toolbar version. Although PageRank will still be used internally as a crucial component of the ranking algorithm, external PageRank values will not be shown in the Toolbar.
The Last Toolbar PageRank Update
Many people were worried over not seeing their PageRank scores but the last Toolbar PageRank Update offered a prediction of what was going to come. Over the years, Google has been updating Toolbar PageRank and webmasters have been expecting regular updates of the metric. Although website owners can no longer expect a PageRank update, they can ensure that their sites maintain unique and useful content to avoid being ignored by search engines and users.
The Next Big Thing in Search Experience
Any guesses on the best, quickest, easiest way of responding to the searcher’s intent? Google is aiming high to offer a one-of-a-kind search experience in which the users’ search queries are intelligently assessed and relevant search results are displayed, not only on specific keywords but also on semantic connections drawn from myriad search terms.
RankBrain is an artificial intelligence-based search technology and is now considered among the top three search ranking factors. Now a website needs to have purposeful content along with quality links if it must appeal to Google’s search algorithm. Merely conforming to ranking strategies will not help in being known as a website worth visiting — focusing on building user-centered content and sound website architecture will go a long way in enhancing website value.
What is so interesting about the PageRank update is the understanding of how search engines are evolving with the changing needs of the users to offer a meaningful and uncomplicated search experience. Most noticeably, Google ranking indicators now include an assortment of metrics that determine whether a website can win users and grow business or lose users and go out of business.
- Marketing Buzz