Firmographic, Technographic and Now COVIDographic

To identify small business categories that will “survive and thrive”, the first thing we look at is the activity level by category.

Stephen Marshall

Even as state and local governments begin to slowly open up their economies, sales reps have still been asking me to suggest

Phillip D. Cortez

Categories & Conversations is our series of articles that provide insights about the behavior and needs of different SMB categories, with an

Stephen Marshall

Here’s the second in line to our periodic posts under Categories & Conversations that provides insights about the behavior and needs of

Stephen Marshall

In the last blog post we talked about how sales professionals are masters of adaptation, working to generate revenue in an ever-changing

Phillip D. Cortez

What’s more valuable: a good conversation or a lead? Now, don’t overanalyze it, just say what comes to mind. If you replied

Lem Lloyd

BuzzBoard is launching Categories & Conversations, a specialized sub-blog within our main blog. This new stream focuses on how specific SMB categories

Stephen Marshall

A few days ago, a new survey was published by the Harvard Business School Working Knowledge program. It carries the ominous title

Stephen Marshall

Think about an awesome gift that somebody gave you, whether it was for your birthday or a holiday. Chances are pretty high

Phillip D. Cortez