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Segmentation tells a better, more complete, story and ultimately improves the effectiveness of a business strategy. Identifying each segment then, is essentially, building a strategy around each one.
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Data Driven Insights Into Finding Your Next SMM Client & Why Social Presence Alone is Not Enough
You are a digital agency that sells social media marketing solutions to small and medium businesses. You have experienced the
BuzzBoard 
Website Services Can Make All the Difference to an SMB’s Survival
In this day and age, website services are always important. But during shelter-in-place orders, they’re crucial. Small and medium-sized businesses
Talia Lueck 
How Marketing Agencies are Changing Their Messaging in Response to COVID-19
Due to the ripple effect of the 2019 coronavirus, the marketing landscape has subsequently changed. As the priorities and structure
BuzzBoard 
Firmographic, Technographic and Now COVIDographic. Use our new COVID-19 Filters to find SMB prospects that matter.
There is no doubt that the COVID-19 pandemic has adversely challenged standard prospecting and selling conventions. It has affected every
BuzzBoard 
Data In = Data Out
Think about the last time you navigated a search on your favorite search engine. For the sake of simplicity, let’s
Phillip D. Cortez 
Data for the Price of a Latte
Sales are generated by quality products or services + good relationships. Relationships are built on trust, which often comes from
Talia Lueck 
A Guide for Buying the Best Prospecting Tool for Your Agency
Do you find yourself asking, “How do I use tools for prospecting effectively and efficiently?” Do you want to save
BuzzBoard Team 
Strong HR Leadership is a Priority and a Differentiator: A Conversation with Jabu Dayton, Chief People Officer and HR Consultant
We interviewed Jabu Dayton, Chief People Officer and HR consultant, about how businesses are navigating and adapting during the pandemic.
Talia Lueck 
Huge Implications of eCommerce Explosion in Pandemic
The explosion of eCommerce during the pandemic has been breathtaking: It took 10 years for the share of eCommerce in
Stephen Marshall