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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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Each Segment is a Strategy
Segmentation tells a better, more complete, story and ultimately improves the effectiveness of a business strategy. Identifying each segment then, is essentially, building a strategy around each one.
Umesh Tibrewal 
SaaStr Annual 2021
Finding us at SaaStr Annual 2021 is as easy as 1-2-3, least of all because that’s our booth number: 123. We are eager to hear and share knowledge and ideas that will help our company improve and unlock a new avenue of success as a SaaS business.
Jyoti Bagaria 
Why BuzzBoard is the Strongest ZoomInfo Alternative
Here at BuzzBoard, we’re proud to be a strong alternative to ZoomInfo. Here’s why we know our account-first approach, and
Jyoti Bagaria 
Nextdoor business listings can now be found in BuzzBoard
The latest addition to the Local Business Presence in BuzzBoard is Nextdoor, the site that strives to connect visitors to
BuzzBoard 
Join the BuzzBoard partner network and earn commissions
Although many platforms provide acute informatics for businesses to use, Forrester reported that only 31% of companies were satisfied with their current CDP. Many of these reported concerns revolved around data
BuzzBoard 
All Roads Lead to (Clean & Credible) Data
Although many platforms provide acute informatics for businesses to use, Forrester reported that only 31% of companies were satisfied with their current CDP. Many of these reported concerns revolved around data accuracy and integration barriers.
Jyoti Bagaria 
Three Keys to Improve Data Quality and Ability for Personalization
Key #1: Enrich with Deeper Account Insights
According to McKinsey, personalization will be the prime driver of marketing success within five years. The rapid growth of digital
Jyoti Bagaria New HomeAdvisor Marketplace Signals & Enhanced SMB Category Selection Features
SMB Segmentation with HomeAdvisor Signals HomeAdvisor is a marketplace to connect homeowners with pre-screened, local service professionals for home improvement,
BuzzBoard Introducing Advertising Customization & Batch Syncing
Advertising Customization We are introducing the ability to customize the Advertising section of SMBAdvisor which will allow users to change
BuzzBoard