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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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- Selling Trends & Transformation
How AI Is Altering the Job Landscape and Magnifying Seller Efficiency
The rising supremacy of AI is not only altering job profiles but also magnifying seller efficiency and augmenting RevOps. Here’s what..
BuzzBoard 
Top 6 SMB Tech Verticals to Watch Out for:
A Review of the Prospering Market
SMBs have become a segment with golden potential for SMB-based software solution providers. So we reviewed the leading SMB tech…
BuzzBoard 
SMB SaaS Growth Trends: Market Projections, Challenges & Key Solutions
While SMB IT spending graph moves upwards, B2SMB SaaS is not without challenges when it comes to finding its market growth metrics…
David Howard 
National Small Business Week 2023 X B2SMB SaaS Companies: A New Era of ‘Innovation & Economic Power’
National Small Business Week 2023 is expected to boost optimism among U.S.-based small business owners, job creators, and B2SMB SaaS…
BuzzBoard 
Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions
B2SMB marketers must tailor their go-to-market (GTM) motions and think beyond traditional campaigning to keep afloat. BuzzBoard reveals why streamlined data strategies and cost-efficient moves …
BuzzBoard 
Data Paves the Path for Marketing Innovation and Automation
Present-day marketers are rapidly adapting to innovation and automation as the new marketing trends to cope with macroeconomic instabilities. Here’s a breakdown of the evolving data trends in marketing…
BuzzBoard 
ERC Tax Credit Benefitting SMBs and B2SMB Providers with Future Investment Opportunities
The Employee Retention Credit (ERC) program is benefiting SMBs by helping claim monetary compensation from the government while opening a massive portal of opportunity
BuzzBoard 
How Fintechs Are Helping Small Businesses Thrive With Alternative Lending
In recent years, small businesses have created two out of every three new jobs in the US in a variety of ways, including starting new ventures, expanding existing operations, and filling gaps in local markets.
BuzzBoard 
Small Businesses Continue to Grow and Bring Growth in 2023
Robust job growth in the second half of 2022, which accelerated in July, managed to lift employment back to pre-pandemic levels by refuting all predictions of a slowdown. All while inflation reached a 40-year peak!!
BuzzBoard