BuzzBoard Vs. ZoomInfo

Oops! Buzzboard
SMB Data Missing

It doesn’t feel right to draw a comparison table between us and ZoomInfo when we are this different. Instead, let’s discuss what makes us different. We’re sure that then you’ll see why we are the data providers for your needs.

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Our Only Focus is SMB Data

The SMB data struggle is real as it has historically been hard to collect SMB data. But we’ve fixed it!

AI Powered, Human-Verified Deep Account Intelligence on 30+ Million SMBs


Data vendors like ZoomInfo large and small companies with the same algorithm brush and workflows resulting in severe deficiency in the quality and availability of SMB data. Because of this, companies selling SMB-focused solutions are left with CRM and marketing automation platforms filled with an average of 250K records that are mostly incomplete and inaccurate—directly impacting revenue in the hyper-personalized, digital-first selling environment.

Our AI-based algorithms and robust recommendation engines are tuned specifically to SMB needs, triggers, and behaviors. Our proprietary SMB signal stack and category classification system unlocks deep account intelligence on over 30+ million SMBs, with over 6,400 signals per SMB.

Traditional (Contact-first) Approach Misses TAM Accounts and Makes You Pay for Irrelevant Contacts.


Stop paying for contacts for accounts that do not even belong in your TAM.

BuzzBoard’s philosophy for TAM is rooted in the Accounts-first approach where we help you build a highly accurate, bottoms-up, total addressable market that you can segment and score based on specific need, budget and growth triggers.

BuzzBoard

Only after l that, we include the contacts layer for the SMBs in your TAM! The result is that every outreach in your GTM motion is more relevant and more actionable for your buyers, while reducing wasted spend.

Surface SMB Accounts with a Need, Before They Demonstrate Intent


While intent data is a great buying signal for buyer readiness, it is most effective either as a downstream conversion data after initial engagement has ensued, or while setting yourselves up for ABM to sell to large enterprise accounts.

For a volume play—such as selling to SMBs—being pro-active is the key. Use account intelligence data to pre-empt NEED (and the impact your solution can bring) to lead SMB accounts into your sales funnel by staying the course of contextual personalization.

SMB Categories Do Not Map Well to NAICS or Other Industry Classification


BuzzBoard’s proprietary category classification system considers additional details specific to small businesses, to true up the inaccuracies found in other standard industry classification systems (NAICS, Google).

BuzzBoard also outperforms other data providers like ZoomInfo in identifying sub-categories for small businesses. This is particularly useful when segmenting down to a specific product level and tailoring marketing messages.

BuzzBoard

Our Only Focus is SMB Data

The SMB data struggle is real as it has historically been hard to collect SMB data. But we’ve fixed it!

We Won’t Nickel and Dime You

We hear you. Other data vendors want to nickel and dime you for every little piece of data. Or they charge you for every API call, regardless of whether or not you get a useful record back. However, elevating your data play within your GTM functions requires experimentation before you reach your steady state. We understand that, ergo you can start as small as you like. And we charge you only when we deliver value. No minimum contract value commitment.

The Most Valuable Intelligence We have is not Artificial

We don’t sell just a platform or data. We are all about consultative selling. Hence, customer success is a big part of who we are. Every data journey is as unique as the business ingesting it and our data scientists help break down that journey for each of our customer organizations.

Our data scientists are experts in:

Signal science to help you identify the right signal stack to map your products and ideal customer attributes

Crafting target segments and custom scoring to make the most out of our data

Using SMB data to personalize customer journeys

Stop Paying for Irrelevant Contacts

Instead, Pay Only for a Fully Enriched and Accurate TAM

What’s the Buzz About?

Here’s What Our Customers Say

Buzzboard

Buzzboard

As an end user of the Buzzboard/Salesforce integration, I am thrilled to have this much information about my prospects at my fingertips without having to travel outside my CRM to get to it.

Jessica Newby Nexstar

Buzzboard

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