When consumers are searching for local merchants, most of them reach first for their smartphone or tablet. There are now more search queries coming from smartphones than desktop computers, and this is particularly true when it comes to local business lookups. This report, commissioned by BuzzBoard and prepared by Greg Sterling, industry expert and VP of strategy and insights at Local Search Association, discusses the critical need for local SMBs to have a mobile presence to make themselves visible to a large portion of their market.
Download the white paper to discover:
- The extent to which consumers rely on mobile devices to locate and do business with local SMBs.
- Obstacles that SMBs confront when establishing a mobile presence, and a checklist of tactics to overcome them.
- The role of mobile apps vs. mobile-friendly website.