The role of the salesperson has never been under more scrutiny and pressure than today. New sales techniques, processes and organizations, supported with new technology, are essential to survive in business.This report, prepared by Greg Sterling, VP of strategy and insights at Local Search Association, and Industry Advisor at BuzzBoard Neal Polachek – supported by insights from other industry experts – provides guidance on how to properly structure and equip local sales for success in a challenging environment.
Download the white paper to get insight on:
- Achieving the optimal mix of inside sales and field sales.
- Breaking through the noise in a very crowded market selling digital services to SMBs.
- Leveraging big data to effectively segment and target prospective customers.
- Establishing the credibility to sell as a “trusted advisor”.