Mobile now accounts for 30% of all e-commerce in the U.S. And it is expected to grow three times faster this year than in 2015. If you aren’t embracing the latest mobile-ready features, you’re missing out on customers and being penalized by Google. You may also be missing out on a special perk that can give you an edge over your customers in the search engine results.
What’s New in Mobile Search and Shopping?
Mobile platforms continue to add functionality. If you sell on eBay, you’ll get access to a new mobile-native audience soon. Verizon’s new Android phones now come with eBay preinstalled. eBay redesigned its app last fall to make it work more efficiently on mobile phones.
Mobile search is of vital importance. Ninety-three percent of people who use a mobile device to research products go on to make a purchase. It is imperative to include up-to-date location information on your website for local search, as this is the way that people are finding new products and vendors.
But, people aren’t just using their phones to research the items they want to buy. They are using them to buy things as well. Last year, we found that 60% of smartphone users had used their phones to make a purchase in the past month. By 2018, mobile shopping revenues are expected to total as high as $130 billion every year, up from $56 billion in 2014.
What’s the Latest in Mobile-Friendly Design?
As most designers and marketers know, you need to keep in mind the smaller screen and sometimes slower network connection your surfer will have on their smartphone or tablet.
Google recently introduced its Accelerated Mobile Pages (AMP) project. This new project aims to bring mobile users an experience like Facebook’s Instant Articles. When surfers do a query that brings back news stories, the results will be returned in a carousel. And, the item that they click will load instantly. Surfers can look at the other stories by swiping back and forth without having to go back to search results. To get access to this great placement, you’ll need a bit of AMP-specific markup. WordPress now supports AMP and many webmasters are beginning to add it to their sites. While Google is not penalizing sites that are not AMP-ready, they are giving a serious boost in visibility to ones that are.
If you are not giving mobile users equal attention, you are missing out on ways to beat your competitors and to win sales with current and future customers. Keep current with the latest updates and jump on trends early to get an edge and win.
- Marketing Buzz