A just-completed survey of thousands of local businesses shows Social Media remains top-of-mind. But change is in the air. TikTok is now on their radar, and “effectiveness” ratings have slipped for some platforms.

Watch the session recording—fact-filled look at new findings from Borrell Associates and BuzzBoard showing what ad agencies and direct buyers are planning to do with social in 2021. We’ve also examined how local sales teams and marketers can use social data to recover ad spending across social platforms.