Webinar with LSA
Using Data to Understand & Sell More to SMBs
For too long, we’ve heard about the “potential” to leverage big data for selling digital media solutions to mid-sized and small businesses. The theory sounds elegant, yet the reality is often elusive.
Finally, there’s evidence developing that points to an emerging pattern of marrying big data analytics with intelligent sales for marketplace success. During this webinar, you will learn:
– How applying data analytics can help you discover significantly more about your existing customers
– How knowing your customers can greatly inform important go-to-market decisions
– How evolving those go-to-market decisions can impact near-term sales
Join BuzzBoard and Dex Media, as they share how they are working together to build a powerful engine for delivering the best possible go-to-market tactics.
- Start Date: 15 Nov 2016
- End Date: 15 Nov 2016
Webinar with BIAKelsey
Hard Lessons – What They Don’t Tell You About Sales Transformation
No one goes into a sales transformation process thinking it will be easy. Yet nearly everyone underestimates just how hard it will be.
Join BIA/Kelsey and Buzzboard, along with special guests, for an examination of the most common mistakes made along the path to successful transformation, and the lessons learned from each. This webinar promises to be enlightening, educational and entertaining.
- Start Date: 15 Mar 2016
- End Date: 15 Mar 2016
Polachek & Sterling Offer Local Sales & Market Predictions for 2016
What will 2016 hold for location-based marketing and advertising? In particular how will structural changes in the market affect local media and SMB advertising sales? Will marketing vendors and sales channels help SMBs close the gap with consumers? Will we see meaningful reductions in churn? Will there be innovations in ROI tracking or reporting? Will bundled and “black box” solutions entirely replace the current menus of marketing services? What about DIY offerings; will they finally gain meaningful traction?
- Start Date: 15 Dec 2015
- End Date: 15 Dec 2015
Attracting the Digital Savvy Consumer – What they Expect from Local Businesses
Local businesses tend to be pulled by their customers into adopting new technologies. Whether it’s accepting new forms of payment, launching a mobile-friendly website or engaging on social media, business behavior follows consumer behavior.
- Start Date: 17 Nov 2015
- End Date: 17 Nov 2015
Phase 3 of SMB Digital Marketing – What Is It and What Does It Mean for Marketing Providers?
We’re now entering what might be called “Phase 3” of SMB digital marketing. Started in the late 90s, Phase 1 was about cousin and nephew built websites and empty promises from vendors. It ended with the advent of social media. Lasting from roughly 2005 through this year, Phase 2 was also defined by digital presence management, review monitoring and new types of customer interactions.
- Start Date: 11 Nov 2015
- End Date: 11 Nov 2015
The Future of Local Digital Media Sales: Inside, Outside or In-Between?
This webinar discusses how the local sales force of the future will be structured and which market segments can be addressed by telephone sales and which ones require outside reps.
- Start Date: 6 Jan 2015
- End Date: 6 Jan 2015
What’s the Future of Local Sales Channel?
Greg Sterling of LSA and Neal Polachek of BuzzBoard share insights from the comprehensive white paper they authored earlier this year.
- Start Date: 9 Jan 2015
- End Date: 9 Jan 2015