In September, Greg Sterling of LSA and Neal Polachek of BuzzBoard released a free white paper titled, “Local Media Sales 2020: Platforms, Profits or People?” which explored the future of the local digital media sales landscape. To expand on the topic, they, along with Kerry Baldwin of Web.com, held an LSA webinar yesterday.
During the webinar, the group discussed how the local sales force of the future will be structured and examined what market segments can be addressed by telephone sales and which ones require outside reps. While there didn’t seem to be just one answer, some interesting takeaways emerged:
Check out the entire presentation below: