I read two recent surveys out of the UK that suggests the UK SMB may becoming more optimistic and could be spending more next year, including on digital media.
A new PwC survey of UK small businesses shows growing signs of optimism following some tough economic years. More than half of those surveyed said recent positive economic news in the UK reflect the better times they are experiencing with their businesses.
The PwC survey shows that businesses are more inclined to hire in the coming year (38% will add staff and 67% say cuts are unlikely) Those looking to pay their workers more outnumber those considering pay cuts (31% vs. 12%). Things are looking up, but some issues remain. British small-businesses have lingering concerns over rising taxes, as well as labor and energy costs.
Dovetailing with the PwC data is a survey from the affiliate network paidresults.com that lists the top 10 UK business growth priorities for 2014. Marketing and advertising options play a significant role on the list. Take a look.
The question that emerges from these survey results is who is best situated to capitalize on a more optimistic and growth oriented UK SMB? The combination of the best product suite and the most trusted seller usually wins. How does your sales organization fare on this equation? Has your sales organization transitioned from a transactional model to solutions model yet? Or perhaps for your organization that is even old school as you are now pushing toward the role of “trusted advisor”.
- Marketing Buzz