The most anticipated sales and market predictions for 2016 are in as local businesses eagerly welcome 2016 with a lot of hope and warmth. The New Year will have plentiful opportunities for SMBs but the essential drivers of business growth will always remain the same — adaptability and customer satisfaction will continue to be the cornerstones of business success.
Here is a quick look at what local businesses can expect in the year ahead:
Tech-savvy consumers will outdo businesses
Businesses that adapt to mobile-centric trends and fulfill the need for personalization will not only keep up with their digitally savvy consumers but also close more sales and generate higher revenue.
Conventional search UI is a thing of the past
Mobile apps have surpassed desktop search in popularity and usability. With consumers looking for action rather than links, businesses need to build transactional capabilities to thrive in the digital age.
Twice the power with email and social media
Email will remain as a cost-effective, easy-to-use, and result-oriented primary marketing tool while Facebook will grow as a vital marketing platform to connect with a larger pool of consumers.
Quality beats quantity in marketing analytics
Location-based optimization (LBO), a digital optimization technique to drive physical actions like store visits, finds new meaning in today’s marketing analytics. LBO is gaining momentum as a key metric for ROI calculation because marketers see immense value in the quality of store visits and not just in unprocessed analytics data.
Know your neighborhood better with tools like Nextdoor
Nextdoor is a free private social network that gives the neighborhood context a new meaning. Business recommendations on Nextdoor are a great way to get noticed by local consumers. Businesses can know their consumers up close and understand their needs better with such networking platforms.
The above predictions are just some of the ways businesses can reinvent themselves to meaningfully engage with their customers and stay on course to achieve the best results. When you show your customers what you can do for them, there will be a lot of room to add value and grow together.
Around the world, local businesses are looking forward to a year that will open new doors for business and win them more customers. A new dawn is here with promising opportunities. Now that we have wrapped up 2015 on a memorable note, let’s wish for a happy and fulfilling 2016 for local businesses!
- Marketing Buzz