Team selling is evolving as a compelling sales strategy and gaining momentum as a notable sales best practice that involves adopting a team approach to selling rather than an individual owning the entire sales process. While traditional selling involved individual sales reps sweating it out to hit the sales targets, collaborative selling believes in a well-balanced team approach to meet and even exceed sales quotas.
A team-selling approach yields positive outcomes with every sales opportunity. An insightful sales survey shows that sales is now considered as 100% the responsibility of the entire organization and explores the growing need for a team-selling mindset.
Why are high-performing sales teams more successful than others?
Effective knowledge sharing
Selling is a collective task and requires the right capabilities, experience, and skills to help sales reps face sales challenges with confidence and move the sales conversation forward without the fear of losing a sale.
A streamlined sales process
Top sales teams rely on team-selling techniques to ensure seamless continuity of the sales process. When the team is aligned via common aspirations, there is better execution of the sales process that leads to on-time completion of sales goals.
Higher conversion rates
Sales organizations are facing stiff competition in the digital age and their teams need to be in sync with each other to keep the sales pipeline full with qualified leads and work methodically to convert more prospects into customers.
Successful omnichannel sales interactions
Teams that work together can effectively handle omnichannel sales interactions and successfully connect with their tech-savvy customers — using innovative ways to deliver the best customer experience.
No longer an individual game
Selling is no longer defined by an individual sales rep because what worked in the past is not necessarily going to work in the future — the buying decision involves multiple stakeholders and an individual sales rep alone cannot influence the decision-making team.
The American football player, Ted Sundquist, famously said: “Good teams incorporate teamwork into their culture, creating the building blocks for success.” These words are especially relevant for sales teams because combined effort is more likely to deliver greater success in the modern sales scenario.
Selling together is an art that requires commitment, patience, and trust. A collaborative sales culture is driven by a shared vision for success and brings out the best in every sales rep. When a sales team is empowered as a whole, the result is an impressive synergy that helps the team to sell better and win more, together.