The State of CRM Data 2022
What do revenue leaders want from their CRM data providers?
With the release of our second annual survey with the Modern Sales Pros about the State of CRM Data, we have some answers, and we’re eager to share them with you.
As we saw last year, a majority of respondents are unhappy—89% indicated that they are dissatisfied with their current data providers.
The 2022 report has a few additional data points over last year, offering even more value for readers. For example, since we have seen a considerable rise in the interest in account scoring capabilities—in part to support Account-Based Marketing programs—we specifically asked about account priority scoring in this year’s survey.
Respondents who lacked Account Priority Scoring data were twice as likely to suffer a loss of revenue and a loss of trust.
Download the report and get into the minds of the revenue leaders who have identified the shortcomings of data providers and have told us what they desire. Their responses are insightful, true to trends and current needs, and provide a guide to help you navigate your own data requirements. With over 400 responses from revenue leaders this year, our findings are more meaningful than ever.
As we saw last year, a majority of respondents are unhappy – 65% indicated that they are dissatisfied with their current data providers.
The 2022 report has a few additional data points over last year, offering even more value for readers. For example, since we have seen a considerable rise in the interest in account scoring capabilities—in part to support Account-Based Marketing programs—we specifically asked about account scoring in this year’s survey.
Respondents who lacked APS data were twice as likely to suffer a loss of revenue and a loss of trust.
Download the report and get into the minds of the revenue leaders who have identified the shortcomings of data providers and have told us what they desire. With over three times as many revenue leaders directly participating in the survey this year (over last year) — our findings are more meaningful than ever.
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