Upgrade your CRM Data
SMB records in your CRMs with deep, accurate data
your CRM data with new, qualified prospects
Build micro-specific segments by using needs-based targeting
Create multi-dimensional personas that meet your qualifications.
- Digital sophistication: target only those organizations that are savvy enough to appreciate your solutions and have the technology infrastructure to support them.
- Business need: match their digital deficiencies with your solutions.
- Budget: assess their spending power before making contact.
Design custom messages that get the customer’s attention
Estimate the size of your total addressable market with greater precision
Relying on traditional firmographic data to size your target market often results in an overestimate of the number of companies that are realistically able to do business with you. Today, all companies have “digital footprints,” which refers to data signals that emanate from the technologies and digital tools they use.
We use digital footprint data to match SMB needs with your company’s solutions. The qualified prospect list generated by BuzzBoard will provide a more accurate estimate of your target market size—and it will give your sales and marketing teams all the information they need to have meaningful conversations with those prospects.
Access more SMBs
More companies to prospect using this extensive database focused exclusively on SMBs.
Run a more efficient marketing and sales operation
Needs-based targeting creates better conversations faster and increases success rates.
Save time and resources
Stop wasting time pursuing prospects who are unlikely to buy your solution.
- Increase click-through rates and hand-raisers.
- Get more appointments.
- Have better conversations and sell more.
Keep your CRM data up-to-date
Put an end to duplicate accounts, outdated data, and missing information. With SMBSmart, you can automate data updates to your CRM.
Keep the conversations going
Monitor your prospects, customers, and their respective competitors. Use BuzzBoard to detect when they invest in a new solution or drop an existing one, launch a new website, implement a new cloud-based tool, advertise a job opening, and much more.
As an end user of the Buzzboard/Salesforce integration, I am thrilled to have this much information about my prospects at my fingertips without having to travel outside my CRM to get to it.
An invaluable resource in delivering commercial success!
BuzzBoard is invaluable to our sales operation, giving our sales teams the knowledge and confidence to have the right conversations, with the right customers, at the right time - having this insight within Salesforce via the app has not only improved sales efficiency, but has also generated a significant uplift in engagement and performance.