SMBSmart

Upgrade your CRM Data

Empower your sales, marketing, and support teams with a consolidated view of your prospect’s operations, performance, competitors, spend budget, and challenges.

SMBSmart is compatible with your favorite CRMs

BuzzBoard
The definitive SMB database

The definitive SMB database

BuzzBoard manages the world’s largest and most configurable collection of SMB data, consisting of 30+ million SMBs globally and 6,400+ data signals to segment and filter according to your business needs.

Unmatched URL + categoryidentification methodology

Superior URL + category identification methodology

The path to deep data starts with accurate identification of the SMB’s URL. BuzzBoard’s proprietary technology identifies more SMB URLs and micro-categories than any other enrichment service provider.

Proprietary SMB Signals Stack

Proprietary SMB Signals stack

BuzzBoard’s signal stack is tuned specifically to SMB needs, triggers, and behaviors. Deep data signals are analyzed and converted into easy-to-digest and share insight reports and recommendations.

Enrich

SMB records in your CRMs with deep, accurate data

Expand

your CRM data with new, qualified prospects

Enrich

Automatically fill your CRM with deep, accurate business data

Analyze and update your CRM records instantly

Quickly analyze the existing SMB data in your CRM. Fill the records that are missing key information and replace any dirty data with clean data.

Analyze the state of your CRM records instantly.
Know more about yourcustomers than ever before.

Increase sales

Leverage BuzzBoard’s AI-powered recommendation engine to identify up-sell, cross-sell, and re-activation opportunities.

Build micro-specific segments by using needs-based targeting

Create multi-dimensional personas that meet your qualifications.

  • Digital sophistication: target only those organizations that are savvy enough to appreciate your solutions and have the technology infrastructure to support them.
  • Business need: match their digital deficiencies with your solutions.
  • Budget: assess their spending power before making contact.
Build micro-specific segments by using needs-based targeting.
Design custom messages that get their attention.

Design custom messages that get the customer’s attention

Create SMB-specific messaging based on their unique context and business needs. Improve your emails, blogs, presentations, and other communications with customized charts, reports, and infographics. With BuzzBoard data, you’ll have better conversations and will be able to position yourself as a knowledgeable advisor.

Expand

Find qualified prospects that match your favorite customers

Estimate the size of your total addressable market with greater precision

Relying on traditional firmographic data to size your target market often results in an overestimate of the number of companies that are realistically able to do business with you. Today, all companies have “digital footprints,” which refers to data signals that emanate from the technologies and digital tools they use.

We use digital footprint data to match SMB needs with your company’s solutions. The qualified prospect list generated by BuzzBoard will provide a more accurate estimate of your target market size—and it will give your sales and marketing teams all the information they need to have meaningful conversations with those prospects.

Estimate the size of your total addressable market with greater precision.

Key Benefits

  • Access more SMBs

    More companies to prospect using this extensive database focused exclusively on SMBs.

  • Run a more efficient marketing and sales operation

    Needs-based targeting creates better conversations faster and increases success rates.

  • Save time and resources

    Stop wasting time pursuing prospects who are unlikely to buy your solution.

  • PLUS

    • Increase click-through rates and hand-raisers.
    • Get more appointments.
    • Have better conversations and sell more.

Pre-integrated in CRMs and Other Sales Platforms

BuzzBoard’s deep data is available to you in Salesforce, Zendesk Sell, Segment and other systems of records that you use.

  • Keep your CRM data up-to-date

    Put an end to duplicate accounts, outdated data, and missing information. With SMBSmart, you can automate data updates to your CRM.

  • Keep the conversations going

    Monitor your prospects, customers, and their respective competitors. Use BuzzBoard to detect when they invest in a new solution or drop an existing one, launch a new website, implement a new cloud-based tool, advertise a job opening, and much more.

As an end user of the Buzzboard/Salesforce integration, I am thrilled to have this much information about my prospects at my fingertips without having to travel outside my CRM to get to it.

An invaluable resource in delivering commercial success!

BuzzBoard is invaluable to our sales operation, giving our sales teams the knowledge and confidence to have the right conversations, with the right customers, at the right time - having this insight within Salesforce via the app has not only improved sales efficiency, but has also generated a significant uplift in engagement and performance.

Upgrade your CRM data

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