Small businesses are planning to spend more money and invest in more media choices over the next year. This suggests an opportunity for local sellers, so long as they are positioned with the right solutions.
According to research conducted for the Local Search Association by Thrive Analytics, SMBs will increase their share of spend from 11 percent to 12 percent over the next year, and the number of media choices from 6 to 6.6.
While not a huge jump in either metric, the positive direction should be a confidence building for local sellers. It is also a signal for them to make sure they are positioning their product offerings to match the shifts going on among SMBs — from traditional to digital and within digital from media to services.
The LSA/Thrive Analytics “Local Pulse Survey” uses a panel maintained by Thrive Analytics to draw more than 1,000 survey completions from B2C SMBs across seven vertical groupings.