CRM Records

Our analysis revealed that only 17.5% of the SMB records in these CRMs contained the valid URL (and associated information) needed to support Personalization 2.0 marketing. This is despite the established fact that marketing messages that lack personalization actually harm the marketer.

This White Paper investigates the precarious state of the current day B2SMB sales and marketing. It is designed for B2SMB managers and C-level executives seeking the best practices in marketing and sales to engage with their SMB customers, in the radically altering B2SMB space.