Harnessing the Signal Science Approach for B2SMB Prospecting
The methodology for making use of the thousands upon thousands of digital signals that are now available to support your B2SMB sales and marketing.
For B2SMB solution providers, it simply hasn’t been possible to obtain highly granular information about most prospects—until very recently—leaving them to mostly depend on vague and unspecific firmographics for identifying and qualifying prospects. But with virtually every business now online, more granular information, including the unique digital footprint of each prospect,is now available.
Advanced technology like artificial intelligence and machine learning is helping sales and marketing teams harvest and evaluate those digital signals (digiographics). Now, you can easily define and surface highly receptive prospects through real-time per-prospect data and insights.
In this actionable guide, you’ll learn:
To unlock the promise of segmentation and personalization for your sales and marketing teams, start with account intelligence data from BuzzBoard—the largest database for B2SMB solution providers to launch hyper-personalized marketing campaigns at scale.