We’ve turned the page on yet another year and are ever so thankful to have you as part of our journey into the new year. We continue to be committed to work hard every day to make the BuzzBoard platform work better for you. And, it’s your feedback—you talking to us—that drives a lot of these new developments. Our commitment to listening to you will not change— please keep the ideas and suggestions coming!
Updated UK Address Format
For our users in the UK, we have updated the address format for UK based businesses to reflect the current UK postal structure. As much as this update is about a vastly improved user experience for you—you see it how you know it—it also allows us to perform more accurate NAP mapping. You can now search for businesses using Postal codes and even postcode areas for your location based segmentation needs.
Our improved underlying logic for NAP mapping further enables us to improve on our accuracy of the Local Business Presence reporting for the UK market. We are able to now tell you with greater confidence when a business has NAP inconsistencies across different listing directories. As we know that incorrect information in NAP citations can result in poor user experience, and is crucial for local SEO, an important discussion to have with your prospects when you are selling digital and marketing services to them.
Employee Recruitment Filter
We are excited to introduce Employee Recruitment as yet another signal you can filter for as you define your segments for prospecting. The obvious beneficiaries of the Employee Recruitment filter option are the companies offering HR and recruitment services, and companies offering HR tech to SMBs. However, the signal as a filter has far-reaching benefits in that it can be useful in identifying businesses that are expanding—hence, qualify as businesses that are in growth mode—and likely in need of various other marketing and cloud services to support their growth.
The update also allows you to further narrow down your segment definition by filtering based on the number of Open Positions.
Facebook Custom Audience Via Zapier
Your Facebook Ads should be just as intelligent, relevant, and personal as your emails. Now they can be with SMBAdvisor Facebook Custom Audiences integration via Zapier. Use SMBAdvisor’s filter options to segment and find ideal business prospects for every campaign. Upload these segmented lists and their contact email addresses as Custom Audiences on Facebook, all from within the SMBAdvisor platform.
It’s ‘game on’ from here! Target only your relevant customer segments, improve your lead conversion, and maximize your ad spend.
“I like the ability to run a report and see how a potential client’s company is doing in their industry. This tool assists our company in the selling process by allowing us the ability to do our homework on the client before the meeting.”
Lisa J. | Senior Director | Account Services & Operations.