SMBs are Different from Enterprises

Small businesses are different from enterprise in their requirements to access and consume technology. Our proprietary deep data and signal stack helps you generate insights for personalized communication and engagement with SMBs.


Data & Signals

Data has emerged as the core asset for marketing and sales. In selling to SMBs, it is the de facto primary source of competitive advantage.

The SMB’s digital presence reveals the link between its internal life and external life. Deep analysis of web and social media sites reveals huge information about the SMB’s needs, attitudes, triggers and ability to pay.

These are manifested in the SMB’s Operations Stack and the SMB’s External Presence.

Enterprises that don’t recognize the importance of data, will fall on the wrong side of the “data divide”.

Why BuzzBoard for Your SMB Needs?

  • Experts in SMBs for 20 years
  • A proprietary world-wide SMB database, with 20+ million SMBs in the US alone (and thousands of signals for each)
  • Offers a complete, integrated system focused on SMBs
  • AI-based algorithms tuned specifically to SMB needs, triggers and behaviors
  • Offers a robust recommendation engine tuned to SMBs
  • Committed to truly personalized communications with SMBs

BuzzBoard Data Flow

  • Segment, target, or analyze quickly drawing from over 100 Tier 1 signals per SMB
  • For more granular or advanced segmentation, analysis or prediction, there are over 2,000 signals per SMB in our data lake
BuzzBoard Data Flow

The Path to Deep Data & Signals

The path to Deep Data starts with accurate identification of the SMB’s URL. The URL is the key that unlocks Deep Data

Success at this bedrock step drives the efficiency of all processes that follow.


Superior URL &
Micro-Category Identification

Because of deep data technology and SMB expertise, BuzzBoard identifies many more SMB URLs and micro-categories than other enrichment service providers.

Our Data Meets all BDP Standards

  • Fresh (updated on a 30 day cycle)
  • Multi-sourced
  • Data discovery and validation processes are AI-driven
  • Cross-checked
  • GDPR compliant (upon request)