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Masterclass - Unlocking the SMB Opportunity


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Everyone talks about selling to the Enterprise, but what about selling to SMBs?

Do you know what the SMB landscape looks like? What even qualifies as an SMB? How much of the SMB space actually fits your ICP?

What’s the difference between an SMB and an Enterprise organization? How do you measure the success of an SMB?

In this one-hour session, all these questions are answered and more.

Key Takeaways:

Go small to grow big

Start with a strong foundation

Pay attention to signals at the SMB level

Internal signals are things like hiring, tech adoption,
security, and e-commerce

External signals are things like advertising, social
media, ratings & reviews, and content

The Hosts

Umesh Tibrewal

Founder & CEO, BuzzBoard

Lem Lloyd

SVP, Revenue & Business Dev, BuzzBoard

Richard Sgro

General Manager, Modern Sales Pros

Learn more about Buzzboard

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