“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”
-Jeffrey Veen, VP-Product Development, Adobe.
Responsive Web Design (RWD) has emerged as the hottest trend in web designing and digital media. RWD is an approach in which a single design adapts to an array of mobile devices, screen sizes and web browsers. Responsive design is search engine friendly and therefore advantageous compared to mobile site, because it makes a site accessible on different devices with a single URL. A mobile website, on the other hand, is created in addition to the main website, and it has a separate URL. Google recommends that sites should use the same set of URLs. Simply put, RWD technology helps create an adaptive web site which eliminates the need for a separate mobile site URL.
Most websites designed for business are not yet RWD compatible. This gives digital media organizations a great opportunity to enter a market that is largely untapped.
In this direction, BuzzBoard helps sales reps find out if a customer’s current website is using responsive web design. Scan your prospect’s website and also that of their competitors to get a simulated view of how they would look on a cell phone and different desktop and handheld devices. Show them, and convert them for RWD products.
Here is an example of responsive design, where the layout as well as navigation adapts to different screens without bleeding off the screen horizontally, and without the need for multiple URLs.
- Marketing Buzz