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Diamonds In The Rough | Webinar Series

Cannabis Stores: Growing Like Weed...Literally—$14 Billion Market!



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The most powerful resource available to us today is data. Studying an SMB category (industry) to understand its digital maturity helps remove the biases of firmographic based segmentation for sales & marketing, and reveals the more targeted opportunity hotspots for different business solutions, including digital marketing services.

Our Diamonds In The Rough webinar series is an initiative towards sharing this simplified approach to getting a deeper understanding of a business category as we explore one ‘growing’ SMB category in each session and highlight some easy-wins.


Session 1 (On-Demand)

Cannabis Stores: Growing Like Weed…Literally—$14 Billion Market!

Buzzboard Thursday, Oct 01, 3 pm EST/12 pm PST

1 Hour

With an average consumer spend of $500-$2,500 and the total revenue generation in the category at over $14 B, the Cannabis category is well placed to spend on high value marketing services. If you are looking to expand into a category that seems well shielded even during these uncertain times, Cannabis is definitely worth a look.

If you want to bag clients with a potential deal size averaging $10,000 – $20,000 a month, like some of our users already are, watch this on-demand webinar.

In this webinar, we discussed:

  • Total addressable market
  • Key digital adoption trends
  • Competitive landscape
  • ‘Easy-win’ opportunities to go after
  • Conversations to lead with


The Hosts

Marilyn Sartori

Director of Operations, BuzzBoard

Phillip Cortez

Director of Community & Learning, BuzzBoard

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