Data for the Price of a Latte

Sales are generated by quality products or services + good relationships. Relationships are built on trust, which often comes from enjoyable conversations fueled by a latte…or data.

A coffee meeting invitation is almost always met with a “yes”. For most of us, it’s an energizing break from the usual grind and it’s a good way to get to know someone. It also helps that coffee meetings don’t require much in the way of time, money, or planning. What if we expect the same from our data? Confused? Hear me out:

Businesses run on data like you and I run on coffee. Every business that’s competitive in the market needs data to make decisions. If you’re a sales rep calling prospects across the country, or if there’s a pandemic that requires social distancing, the coffee meeting isn’t going to happen. But you can energize a conversation with intel on the prospect’s competitors—and it doesn’t take much in the way of time, money, or planning. In fact, it costs about the same as a Starbucks Grande Latte and making a detailed, white-labeled report for a customer or prospect takes about 2 minutes to generate…which is far less than the average wait-time at Starbucks.

Your BuzzBoard competition report will tell you about your prospect’s ad spend, social media following, tech stack, operating revenue (to name just a few items) and this information for their top competitors. It’s easy to see what parts of the competition’s business strategy requires more aggressive action from your prospect to get ahead.

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Data served in a silo doesn’t usually provide a full story or perspective. (In keeping with the coffee references: just because a cafe has milk and espresso beans doesn’t mean they make a good latte…the correct elements have to be properly combined and served.) And that’s why the BuzzBoard reports are so powerful—they analyze and link together all the data in a way that is meaningful. It’s easy to see the business journey. You’ll see how the business has grown, where the business is heading, what they’re up against, and what they need to do to get to where they want to be.

Let’s say you’re a solopreneur with the smallest annual BuzzBoard SMBAdvisor subscription. It costs approximately $2.49 to generate a business and competition profile. Pick up the phone and use data to build trust and give your prospect the information they need to succeed. If you want to build good relationships and business, you have to serve up some good data.

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