Most, if not all, of the analytics, lead generation, and sales enablement solutions in the market today attempt to answer the WHO and the HOW. That is, they try to generate leads (the WHO) for their customers and/or provide workflows and tools to efficiently turn leads into sales, at scale (the HOW). While these solutions create some value, they fall short of addressing the most important question in business, the WHY: why do my prospects and customers want to buy what I’m selling?
Founded in 2014 by a group of marketing, sales and software veterans, BuzzBoard uses data science to transform business intelligence into meaningful insights (the WHY) that marketers and sellers use to create impactful conversations and more sales across every stage of the customer lifecycle.
Our unique, insights-driven technology provides far better micro-targeting capabilities for prospecting; identifies upsell, cross-sell and activation opportunities to grow existing customers; automatically monitors top accounts to increase retention; and generates compelling content that fuels customer engagement. When used strategically, BuzzBoard helps create better opportunities, deeper engagement, more sales, and lasting customer relationships.
BuzzBoard is easy to implement, simple to use and works seamlessly across all devices and screens, allowing marketers and sellers to research companies and contacts, engage with clients, view company profiles and competitive reports, and access timely company and market data on the go. BuzzBoard can be used as a standalone product or integrated into a number of business applications via open APIs.
BuzzBoard is a fast-growing, privately funded, early stage SaaS company headquartered in downtown San Francisco.