Dex Media Leverages Big Data Insights and Acquires Hundreds of New Accounts
BuzzBoard partnered with full-service leader and advocate for small businesses, Dex Media, to help them acquire customers for their new business management platform, DexHub.
Dex Media was tired of the old, unproductive approach to prospecting — cold calls and a general lack of engagement by prospects. They wanted to acquire new customers and drive sales for their DexHub product, and do it through better targeting and improved engagement. Specifically, they needed to prospect intelligently, increase sales rep productivity and drive product sales.
With BuzzBoard, Dex Media is now able to effectively target new customers.
- Micro-segment and identify SMB prospects in need of their solutions
- Plan – Create and test buyer personas
- Segment – Analyze data on prospects’ digital footprints
- Enrich – Score and develop hyper-local opportunities
- Iterate – Products, verticals and geographies
- Drive client acquisition strategy
- Identify the next best prospects for inside and outside sales teams
- Distribute map of prospects on iPad and manage sales activity
- Funnel MQLs to Lead Converter telephone team
They are also able to efficiently engage prospects.
Dex Media can now find optimal prospects for their digital products and recommend intelligent solutions. Sales and Marketing teams at Dex Media are collaborating; re-energized about prospecting, and productivity and new sales are on the rise.
In just months, they’ve achieved the following results:
- Hundreds of new clients and new sales
- Focused selling on premier DexHub product
- Improved sales rep confidence
- Increased productivity for prospecting
"We’ve definitely had a good inflow of clients [from using BuzzBoard]. We’ve successfully seen a way that we can go to market with a product that we care about. Sales reps working with marketing feel more confident. They feel like they are walking in the door talking to someone who is going to be eager to listen, and that they have the information they need to sound intelligent." – Gordon Henry, Dex Media CMO
To find out how BuzzBoard can help your company expand your portfolio of accounts, please contact us at +1 (415) 906-6934 or firstname.lastname@example.org.
BuzzBoard uncovers data-driven insights about SMBs that drive more meaningful conversations for marketers and sellers, resulting in increased sales across the customer lifecycle. By applying data science and digital signals to the world’s most extensive collection of business intelligence about SMBs, BuzzBoard answers the most important question for marketers and sellers: why will my prospects and customers want to engage? BuzzBoard provides micro-targeting capabilities for prospecting, identifies upsell and cross-sell opportunities to grow existing customers, automatically monitors top accounts to increase retention, and generates compelling content that fuels customer engagement.