BuzzBoard for Demand Generation

Increase SMB Demand Generation Performance

Identify and analyze prospects who need what you sell.
Then, generate original, data-driven content for customized marketing at scale.

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Accurately determine your total addressable market and sync new prospects to your CRM

Relying on traditional firmographic data to size your target market often results in an overestimate of the number of companies that are realistically able to do business with you—particularly if you’re selling digital or cloud-based products.

Today, all companies have “digital footprints,” which refers to data signals that emanate from the technologies and digital tools they use. With BuzzBoard, you can design target company personas by selecting combinations of signals and applying them against our vast SMB database to generate an accurate list of viable prospects. Once your list is ready, it’s easy to integrate your total addressable market directly into your CRM.

Use our tools to find prospects that mirror your favorite customers

Design needs-based personas that align with your marketing and sales criteria.
Identify SMBs with the right mix of digital maturity, business needs, and spending power for your cloud-based or digital products.
Apply these personas to our recommendation engine to find SMBs that are a match.

Design hyper-personalized communications at scale to fuel your marketing programs

Design messaging based on the needs shared by companies within each segment.
Use SMBSmart to create side-by-side comparisons of each SMB against their local competition and category benchmarks.
Launch drip campaigns and enjoy higher click-through and open rates with hyper-personalized messaging.
Provide need-qualified SMBs to the sales team to start more meaningful conversations.

Deploy account-based marketing to nurture your relationships with customers

Given the poor quality of SMB data in most enterprise CRMs and the limited availability of SMB behavioral data, the benefits of account-based marketing has largely been available only to larger companies. By providing access to deep data and the ability to generate a comprehensive, unified view of prospects, BuzzBoard makes account-based marketing to SMBs possible. The detailed profiles can be used to deploy highly-tailored ad retargeting using any parameter or combination of parameters. Experiment with creative retargeting or A/B testing based on signals from our vast database of lover 30 million SMBs.

Access demand generation experts

Our team of SMB demand generation experts has helped countless B2SMB companies fire up their growth engines. We’re here for you.

Key Benefits

Pre-integrated in CRMs, marketing automation and data infrastructure platforms

Get the data you need on the platform you use.

SMB Experts

Exclusive focus on
SMB intelligence

Deep

6,400 deep data signals
and growing every day

Big

20M+ businesses in
the US alone; 30M+ globally

Robust

AI-sourced and
human audited data

Private

Data is secure
and not shared

Scalable

Enrich millions
of records

How Did We Sell Before BuzzBoard!

The information it provides for us on prospective clients. Before BuzzBoard, you had to check several different sources just to get a fraction of the information you get now with BuzzBoard. Its a time & life saver.

Bruce Cherry

Salem Surround DIGITAL

Allows me to do the work of 5, maybe 10!

The info that I'm able to access on my prospects - and their primary competitors - takes WEEKS off my sales cycle. So easy to learn. So easy to tweak to my preferences. Don't tell any of my competitors!

Greg Thompson

Advance Digital

Amplify your marketing reach

Be up and running in minutes