BuzzBoard for Demand Generation
Your Marketing, Amplified.
Increase marketing performance and conversion rates.
Analyze and identify prospects who need what you sell, and concentrate your efforts on them.
Generate original, data-led content for hyper-personalized messages at scale.
Estimate the size of your target markets with greater precision. Then bring them into your CRM.
Relying on traditional firmographic data to size your target market often overestimates the number of companies able to do business with you – particularly if you’re selling digital or cloud-based products.
Today, all companies have digital footprints – data signals that emanate from the technologies and digital tools they use every day. With BuzzBoard, you can design target company personas by selecting combinations of signals and then apply them against our vast SMB database to generate the desired list.
By starting with identifiable needs and working up to the companies that match them, your marketing and sales teams will find much more receptive SMB audiences – and you’ll have a far more accurate estimate of the size of your target market.
You can then instantly bring your new and accurate total addressable market directly into your CRM.
Use our Data Science tools to find look-alikes and SMBs who need the solutions you sell.
- Design needs-based personas that align with your marketing and sales criteria.
- Identify SMBs with the right mix of digital maturity, business needs and spending power for your cloud-based or digital products.
- Apply these personas to our database and our recommendation engine to find SMBs who match these needs.
Design hyper-personalized communications at scale to fuel your marketing programs.
- Design messaging based on the needs shared by companies within each segment.
- Use SMBSmart to create side-by-side comparisons of each SMB against their local competition and category benchmarks.
- Launch drip campaigns and enjoy higher click-through and open rates with hyper-personalized messaging.
- Provide need-qualified SMBs to the sales team to start more meaningful conversations.
Deploy ABM tactics for SMBs. Nurture relationships with current and future customers.
Given the poor quality of SMB data in most enterprise CRMs and the limited availability of SMB behavioral data, Account-Based-Marketing has largely been confined to larger companies. BuzzBoard now unlocks the opportunity to reap the benefits of ABM at the SMB level by providing access to deep data and the ability to get a comprehensive, unified view of the prospects. The deep profiles can be used to deploy super-tailored ad retargeting, using any parameter or combination of parameters. Experiment with creative retargeting or A/B testing, based on signals from our vast data lake with over 20 million SMBs.
Access Demand Gen Experts
Access our demand generation experts as you size your total addressable market or go about supercharging your customer records. Our team has been helping hundreds of B2SMB companies fire up their growth engines. We would be happy to share our learnings with you.
Key Benefits
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Access more SMBs
More companies to prospect using this extensive database focused exclusively on SMBs.
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Run a more efficient marketing and sales operation
Needs-based targeting creates better conversations faster and increases success rates.
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Save time and resources
Stop wasting time pursuing prospects who are unlikely to buy your solution.
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PLUS
- Increase click-through rates and hand-raisers.
- Get more appointments.
- Have better conversations and sell more.
Pre-integrated in CRMs,
Marketing Automation and
Data Infrastructure Platforms
All of the deep data is available to you in Salesforce, Segment and other system that you use.
Unique
SMB behaviors are
different from enterprises
SMB-Experts
Exclusive focus on building
SMB intelligence engine
Deep
6,400 deep data signals
and growing every day
Big
20M+ businesses in
the US alone; 30M+ globally
Robust
AI-sourced and
human audited data
Private
Data is secure
and not shared
Scalable
Enrich millions
of records and more
Global
Covers North America,
Europe and APAC
Allows me to do the work of 5, maybe 10!
The info that I'm able to access on my prospects - and their primary competitors - takes WEEKS off my sales cycle. So easy to learn. So easy to tweak to my preferences. Don't tell any of my competitors!
How Did We Sell Before BuzzBoard!
The information it provides for us on prospective clients. Before BuzzBoard, you had to check several different sources just to get a fraction of the information you get now with BuzzBoard. Its a time & life saver.
