BuzzBoard for Demand Generation
Increase Marketing Performance and Conversion Rates
Identify and analyze prospects who need what you sell.
Then, generate original, data-driven content for customized marketing at scale.
Accurately determine your total addressable market and sync new prospects to your CRM
Relying on traditional firmographic data to size your target market often results in an overestimate of the number of companies that are realistically able to do business with you—particularly if you’re selling digital or cloud-based products.
Today, all companies have “digital footprints,” which refers to data signals that emanate from the technologies and digital tools they use. With BuzzBoard, you can design target company personas by selecting combinations of signals and applying them against our vast SMB database to generate an accurate list of viable prospects. Once your list is ready, it’s easy to integrate your total addressable market directly into your CRM.
Use our tools to find prospects that mirror your favorite customers
- Design needs-based personas that align with your marketing and sales criteria.
- Identify SMBs with the right mix of digital maturity, business needs, and spending power for your cloud-based or digital products.
- Apply these personas to our recommendation engine to find SMBs that are a match.
Design hyper-personalized communications at scale to fuel your marketing programs
- Design messaging based on the needs shared by companies within each segment.
- Use SMBSmart to create side-by-side comparisons of each SMB against their local competition and category benchmarks.
- Launch drip campaigns and enjoy higher click-through and open rates with hyper-personalized messaging.
- Provide need-qualified SMBs to the sales team to start more meaningful conversations.
Deploy account-based marketing to nurture your relationships with customers
Given the poor quality of SMB data in most enterprise CRMs and the limited availability of SMB behavioral data, the benefits of account-based marketing has largely been available only to larger companies. By providing access to deep data and the ability to generate a comprehensive, unified view of prospects, BuzzBoard makes account-based marketing to SMBs possible. The detailed profiles can be used to deploy highly-tailored ad retargeting using any parameter or combination of parameters. Experiment with creative retargeting or A/B testing based on signals from our vast database of lover 30 million SMBs.
Access demand gen experts
Our team of demand generation experts has helped countless B2SMB companies to fire up their growth engines. We’re here for you.
Access more prospects with our database of 30 million SMBs
Run a more efficient marketing and sales operation with needs-based targeting
Increase click-through rates and hand-raisers
Pre-integrated in CRMs, marketing automation and data infrastructure platforms
Get the data you need on the platform you use.
Exclusive focus on
6,400 deep data signals
and growing every day
20M+ businesses in
the US alone; 30M+ globally
human audited data
Data is secure
and not shared
Allows me to do the work of 5, maybe 10!
The info that I'm able to access on my prospects - and their primary competitors - takes WEEKS off my sales cycle. So easy to learn. So easy to tweak to my preferences. Don't tell any of my competitors!
How Did We Sell Before BuzzBoard!
The information it provides for us on prospective clients. Before BuzzBoard, you had to check several different sources just to get a fraction of the information you get now with BuzzBoard. Its a time & life saver.