BuzzBoard for Customer Marketing
Nurture Existing Customers
Unlock Growth Opportunities
The probability of selling to an existing customer is 60% — 70%, while the chances of selling to a prospective customer are 5%—20%. The customer relationship, if handled correctly, can lead to increased retention, higher LTV (lifetime value) and greater word-of-mouth advocacy.
Build richer customer profiles to triple your audience
Research shows that on average, less than 28% of customer records in CRM systems include a business website. This is problematic because without that URL, a marketer is unable to access the associated data.
BuzzBoard has tackled this challenge with its powerful URL identification technology. In fact, BuzzBoard customers have found that our superior URL identification tool can increase the qualified prospect or customer pipeline by 3x or more.
Micro-segment your customer base to uncover cross-sell and up-sell opportunities
BuzzBoard makes it quick and easy to create granular micro-segments based on multiple factors, including:
- Digital maturity
- Specific business or technology needs
- Spend budget
- Business size, growth rate, etc.
This granular segmentation improves ROI and related KPIs by enabling highly-tailored prospect scoring and marketing.
Know your customers and their competitors
BuzzBoard provides benchmark reporting that details where a given SMB stands within their micro-category, as well as how they stack up against their direct competitors. This makes it easy for both SMBs and sales reps to see where the SMB is outperforming, and where there’s opportunity for improvement.
Bring greater domain expertise and credibility to your marketing and sales initiatives with BuzzBoard’s benchmark reporting.
Build robust customer health scorecards to
manage at-risk accounts and winbacks
Most customer health scores rely solely on usage data for a provider’s products. However, this one-dimensional approach only provides information about what the customer is doing with the provider’s products. . It does not take into consideration the bigger picture. For instance, there may be other factors that impact how the SMB uses those products. BuzzBoard’s deep data and contextual information create a much clearer, more detailed picture.
A Robust Health Score Card Includes Big Picture Information. For Example:
- Has the customer hired new account executives?
- Does staffing require new training and on-boarding programs?
- Did the customer sign up for a new CRM or marketing platform?
- Do your products need to integrate with other platforms used by the SMB?
The BuzzBoard Approach Provides:
- Data for more customized conversations.
- Improved account planning.
- Identification of at-risk accounts, for preemptive resolution.
- Identification of the most promising winback customers.
Consistently deliver customized content
As the saying goes, showing up is half the battle. We believe that showing up consistently, with high-quality data, is the other half.
BuzzBoard tools equip you to deliver highly personalized and timely recommendations to your audience. With BuzzBoard, your content will punch through the noise generated by the multitudes of marketers who send generic messages en masse.
Craft a customized journey for each customer, at scale.
All the data can be synced to your favorite customer data infrastructure platforms like Salesforce and Segment. Start enriching your data and engaging your customers..
Whether you have 5 reps or 5,000 reps, SMBAdvisor is designed to scale with your needs. Most of our customers have between 500—2,000 reps and several hundred thousand SMB customers.
- Single Sign-on
- Built-in reporting & analytics
- Role-based access control
- Customizable algorithms
- Well-defined SLA & support
- Flexible deployment options
- Team management capabilities
- Secure platform
Exclusive focus on
6,400 deep data signals
and growing every day
20M+ businesses in
the US alone; 30M+ globally
human audited data
Data is secure
and not shared
Allows me to do the work of 5, maybe 10!
The info that I'm able to access on my prospects - and their primary competitors - takes WEEKS off my sales cycle. So easy to learn. So easy to tweak to my preferences. Don't tell any of my competitors!
How Did We Sell Before BuzzBoard!
The information it provides for us on prospective clients. Before BuzzBoard, you had to check several different sources just to get a fraction of the information you get now with BuzzBoard. Its a time & life saver.