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Segmentation tells a better, more complete, story and ultimately improves the effectiveness of a business strategy. Identifying each segment then, is essentially, building a strategy around each one.
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BuzzBoard launches in Turkey with Google Turkey
We had a great time launching BuzzBoard Turkey edition at the Google Engage event in Istanbul, Turkey. We showcased the
BuzzBoard Empower Your Sales Team With Sales Force Automation
In today’s competitive environment, sales reps are required to keep track of customer’s business priorities and changing market conditions. Added
BuzzBoard Boost Your Qualified Sales Pipeline with Predictive Lead Scoring
When the futurist Alan Kay said – “The best way to predict the future is to invent it,” he was
BuzzBoard 5 Timeless Brand Storytelling Lessons
Have you ever wondered why two identical businesses fare distinctively over the same period of time? Despite being alike, two
BuzzBoard Credibility is a basic selling tool
Trust and credibility are the foundation of a sales relationship and it is important for sales reps to establish these
BuzzBoard What’s the Difference in Selling Packaged vs. Custom Solutions?
I recently read an insightful post by “sales transformation architect” Townsend Wardlaw on whether there is any difference in approach between a custom and
BuzzBoard INFOGRAPHIC: A Quick, Deep Dive Into Local Optometrists
In June, I wrote about pharmacies and the marketing opportunities that can be seen through the lens of “big data.”
BuzzBoard SEO Practices That Create A Difference For SMBs
The data is pretty clear – increasingly many small and medium-sized businesses (SMBs) are appreciating the importance of commanding the
BuzzBoard Keeping sales meetings short
“If you had to identify, in one word, the reason why the human race has not achieved, and never will
BuzzBoard 5 SMB Customer Experience Best Practices That Will Boost Your Sales
It hardly requires reminding anyone that there are significant opportunities in selling to the massive (but fickle) Small and Medium
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