Segmentation tells a better, more complete, story and ultimately improves the effectiveness of a business strategy. Identifying each segment then, is essentially, building a strategy around each one.
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5 Steps To Better Sales Preparedness
Being prepared with the right knowledge and the right questions to ask can entirely change the course of a sales
Breaking Through The Clutter
With all the sales calls that you get from solicited and unsolicited agencies, how many of them do you think
Is the prospect’s website responsive?
“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web
BuzzBoard launches in Turkey with Google Turkey
We had a great time launching BuzzBoard Turkey edition at the Google Engage event in Istanbul, Turkey. We showcased the
Empower Your Sales Team With Sales Force Automation
In today’s competitive environment, sales reps are required to keep track of customer’s business priorities and changing market conditions. Added
Boost Your Qualified Sales Pipeline with Predictive Lead Scoring
When the futurist Alan Kay said – “The best way to predict the future is to invent it,” he was
5 Timeless Brand Storytelling Lessons
Have you ever wondered why two identical businesses fare distinctively over the same period of time? Despite being alike, two
Credibility is a basic selling tool
Trust and credibility are the foundation of a sales relationship and it is important for sales reps to establish these
What’s the Difference in Selling Packaged vs. Custom Solutions?
I recently read an insightful post by “sales transformation architect” Townsend Wardlaw on whether there is any difference in approach between a custom and