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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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Celebrating ‘Get To Know Your Customer Day’
Think about an awesome gift that somebody gave you, whether it was for your birthday or a holiday. Chances are
Phillip D. Cortez 
How to Adapt, Find Opportunities, and Deliver Value
In the words of Bob Dylan: The Times They Are A-Changin’. Bob sang about changing times in the 60s, and
Phillip D. Cortez 
Small Businesses on the Bleeding Edge
The front line of the economic crisis runs right through Main Street. As one observer put it: “The pandemic has
Stephen Marshall 
Customer Profile Enrichment to Turn Free Trial Users into Paid Subscribers
It’s a problem that is common across the SaaS landscape: how to convert free trial users to paid subscribers. Especially
Lem Lloyd 
Digital Maturity and SMB Resilience
BuzzBoard believes that SMBs are inherently digital businesses. We believe digital permeates every element of an SMB’s existence. Accordingly, we’ve
Stephen Marshall 
BuzzBoard’s Tips for Warming up Cold Calls
A sales rep that handles cold calls has a tough job. To be successful, she has to be knowledgeable about
BuzzBoard 
Best AI Tools for Small and Medium-Sized Businesses
Artificial intelligence (AI) is helpful for businesses to quickly analyze mountains of data to make informed decisions, create social media
BuzzBoard 
The Challenger Sales Model: How and Why it Works
This week, we’re highlighting the Challenger Sales Model because, well, it works. It’s simple, and effective. The purpose of this
BuzzBoard 
7 Tried-and-True Techniques to Increase Your Agency’s Sales
For those of you who are starting the year with renewed vigor and a resolution to grow your agency by
Manish Joshi