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Do you consider employee count a strong signal while identifying and prioritizing your target accounts? BuzzBoard’s latest data correlation findings suggest easy-to-source, firmographic signals may not be strong enough for your ICP and TAM assessments. Read on to learn why there is no substitute to building a robust, data-backed ICP using digiographic signals.
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Innovative Entrepreneurs are using Technology to Deliver New Experiences: A Conversation with Yachtz Radcliff, CEO of Musae
Categories & Conversations is our series of articles that provide insights about the behavior and needs of different SMB categories,
Identifying Active Small Business Categories
To identify small business categories that will “survive and thrive”, the first thing we look at is the activity level
Prospecting and Prospecting Tools for a Pandemic
Even as state and local governments begin to slowly open up their economies, sales reps have still been asking me
Impact of Pandemic on SMBs: In Conversation with a Grocery Store Manager
Categories & Conversations is our series of articles that provide insights about the behavior and needs of different SMB categories,
Impact of Pandemic on SMBs: In Conversation with a Personal Trainer
Here’s the second in line to our periodic posts under Categories & Conversations that provides insights about the behavior and
The Age of Covid-19: Our Prospects Need Consultants Now More Than Ever
In the last blog post we talked about how sales professionals are masters of adaptation, working to generate revenue in
Conversations: the New Currency
What’s more valuable: a good conversation or a lead? Now, don’t overanalyze it, just say what comes to mind. If
Impact of Pandemic on SMBs: In Conversation with an Upscale Restaurant Manager
BuzzBoard is launching Categories & Conversations, a specialized sub-blog within our main blog. This new stream focuses on how specific
SMB Survival Through the Pandemic
A few days ago, a new survey was published by the Harvard Business School Working Knowledge program. It carries the