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Segmentation tells a better, more complete, story and ultimately improves the effectiveness of a business strategy. Identifying each segment then, is essentially, building a strategy around each one.
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- Categories & Conversations
- Features & Usage
- State of CRM
All Roads Lead to (Clean & Credible) Data
Although many platforms provide acute informatics for businesses to use, Forrester reported that only 31% of companies were satisfied with their current CDP. Many of these reported concerns revolved around data accuracy and integration barriers.
BuzzBoard 
Three Keys to Improve Data Quality and Ability for Personalization
Key #1: Enrich with Deeper Account Insights
According to McKinsey, personalization will be the prime driver of marketing success within five years. The rapid growth of digital
BuzzBoard 
New HomeAdvisor Marketplace Signals & Enhanced SMB Category Selection Features
SMB Segmentation with HomeAdvisor Signals HomeAdvisor is a marketplace to connect homeowners with pre-screened, local service professionals for home improvement,
BuzzBoard Introducing Advertising Customization & Batch Syncing
Advertising Customization We are introducing the ability to customize the Advertising section of SMBAdvisor which will allow users to change
BuzzBoard New Ecommerce Signals & Enhanced Category Coverage To Improve Your Prospecting Experience
Ecommerce Signals and Pre-sets Ecommerce enablement is fast becoming a critical success factor for the SMB. While it has become
BuzzBoard 
Starting The Conversation With Your Prospects
Cold calling at a higher level with BuzzBoard
For some people, the phrase “cold-calling” makes their skin crawl faster than a horror flick. The mere idea of running
Phillip D. Cortez Prospect SMBs Smarter With Our New Filters & Features!
We’ve turned the page on yet another year and are ever so thankful to have you as part of our
BuzzBoard 
Improve Your SMB Prospecting Experience With These New Features
Prospect Menu In Main Navigation Introducing ‘Prospect’ as a new menu item in the left main navigation. This will anchor
BuzzBoard 
Step Up Your SMB Prospecting Game With These New Social Signals, Filters And Features In SMBAdvisor
Introducing New Social Signals In SMBAdvisor & Chrome Ex Pinterest & Instagram We are super excited about this one. As
BuzzBoard 
Ecommerce for Retail SMBs
Like other crises, the COVID crisis carries the seeds of opportunity. This disaster has turned the spotlight on Ecommerce, particularly
Stephen Marshall