Account Scoring and Identification

Size Matters. But It Must Fit First! Even When It’s Your TAM

Use rich digiographic data and algorithm-based account scoring to fix your top-of-funnel. Invest in a data stack that elevates your ‘Account-fit Score’ in your CRM and Marketing Automation Platform.

SMB Account Scoring is a (Real) Thing!

SMB Account Scoring is a (Real) Thing!

Stuck the dark ages of marketing automation with “lead scoring?” Ready to move past that? Now you can qualify, score and segment your entire small business account database on the basis of their growth trajectory, digital maturity and need–signaling their purchase probability.

Make every account and prospect in your B2SMB funnel relevant, so you can prospect and acquire more of your ideal customers.

  • Use rich account intelligence data to define your ideal customer profile with pinpoint precision.
  • Fill your funnel with accounts that match your ICP.
  • Score and prioritize each account on the basis of matching your ICP.

With BuzzBoard, extend your account scoring model beyond classic firmographic and technographic parameters to include digiographic attributes–6,400+ signals per account–that draw on the target company’s digital footprint.

D Score: The Digital-Centric Advanced Scoring Metric
to Segment and Prioritize Your B2SMB Database

A new standard to score today’s inherently digital small and mid-sized business market that allows for spot-on accuracy as you segment and prioritize every small business in your SMB database.

D Score is a custom scoring model that leverages both machine learning and AI-driven analysis to capture every dimension of an SMB’s needs and life, as seen through a digital lens. It is a universal metric applicable in every SMB category, for every type of product or service.

Digiographic Data and Algorithm-based Account
Scoring for ‘Zero Waste’ Sales Funnel

  • Identify accounts based on need, even before they demonstrate intent
  • Use rich data to score your TAM accounts at the top of your funnel
  • Optimize market coverage for your B2SMB solutions
  • Focus your GTM efforts on a high-converting TAM
  • Track the digital maturity of all your target accounts
  • Establish a simple good-fit/bad-fit logic to tailor your TAM
  • Use your ‘Account-fit Score’ to determine relevance and priority
  • Make sense of every single account in your TAM
  • Improve digital campaigns efficiency with precision targeting
  • Build relevant audience lists to bring the right accounts to your website
  • Introduces data-driven, bias-free, decision-making in the allocation of scarce resources.
  • Auto-qualify your inbound leads
  • Optimize your sales assignment models
  • Prioritize high value, better-fit accounts
  • Eliminate guesswork and wasted effort across revenue teams

Digiographic Data and Algorithm-based Account
Scoring for ‘Zero Waste’ Sales Funnel

Build your Most expansive and Winning TAM

  • Identify accounts based on need, even before they demonstrate intent
  • Use rich data to score your TAM accounts at the top of your funnel
  • Optimize market coverage for your B2SMB solutions
  • Focus your GTM efforts on a high-converting TAM

Configure custom account scoring that telegraphs growth

  • Track the digital maturity of all your target accounts
  • Establish a simple good-fit/bad-fit logic to tailor your TAM
  • Make your ‘Account-fit Score’ a meaningful data field/ Use your ‘Account-fit Score’ to determine relevance and priority

Qualify, score and segment your entire SMB target account list

  • Make sense of every single account in your TAM
  • Improve digital campaigns efficiency with precision targeting
  • Build relevant audience lists to bring the right accounts to your website
  • Introduces data-driven, bias-free, decision-making in the allocation of scarce resources.

Estimate your prospects’ purchase propensity without a direct interaction with them

  • Auto-qualify your inbound leads
  • Optimize your sales assignment models
  • Prioritize high value, better-fit accounts
  • Eliminate guesswork and wasted effort across revenue teams

Make Account-fit Score Your Leading Metric with Rich Digiographic SMB Data Fueling Your CRM and Marketing Automation Platform

Prioritize accounts based on buyer need, budget, and growth trajectory. Don’t wait for them to show intent!

What’s the Buzz About?

Here’s What Our Customers Say

Buzzboard

Buzzboard

“Buzzboard is invaluable to our sales operation, giving our sales teams the knowledge and confidence to have the right conversations, with the right customers, at the right time—having this insight within Salesforce via the app has not only improved sales efficiency, but has also generated a significant uplift in engagement and performance.”

Darren Evans, Reach PLC

Buzzboard

Optimize Your Sales Funnel for Bigger Wins, Faster

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