Last week, the Local Search Association released a report titled “Local Media Sales 2020: Platforms, Profits and People?” authored by Greg Sterling, VP of Strategy & Insights at LSA and longtime industry blogger at Screenwerk. The report examines the challenges ahead for local media sellers and exposes some of the key opportunities local media players must seize today in order to be relevant tomorrow. In the course of his research, Greg interviewed industry leaders such as Joe Walsh, Ben Wood and Ben Smith to learn what they see as the key transformation challenges and opportunities. I’d encourage you to download and read this important paper — I am confident that you’ll find some key messages you can make use of today as your transformation progresses.
Prepare for future of local media by downloading this report today from the BuzzBoard website. It is free, but you have to register.
- Marketing Buzz